Affiliate Disclosure
BetToolKit earns commissions from some of the operators we list. Here is exactly how that works, and what it does - and does not - change about our content.
What is affiliate marketing?
Affiliate marketing is a referral system: a website like BetToolKit links to a bookmaker or casino, and if a reader signs up and meets certain conditions (typically a first deposit), the operator pays a commission to the website. It is the standard funding model for the comparison-site category, alongside display advertising and paid newsletters.
How BetToolKit gets paid
We hold direct affiliate agreements with the bookmakers and casinos in our lists. When you click an outbound link or use a bonus code from one of our listings and complete the operator's signup process, we may receive a one-time bounty, a revenue share, or a combination of both. The terms vary per operator and per market, and they have no bearing on the price or bonus you receive. Our bookmaker and casino lists are an editorial selection from operators we work with as affiliate partners. We do not test operators or publish ratings for them. The order of each list is set by us. On our ranking pages, operators we have grouped for your country, based on your location, come first, followed by our internal editorial ranking for that list, in which featured partners can be placed higher. The short selections on our home page and in our calculators and guides show partners we choose for that spot, in an order we set, and are not adjusted to your country. Featured status and position can reflect our commercial relationships with operators. The lists point readers of our calculators and guides to places to bet or play.
No extra cost to you
Using our affiliate links costs you nothing. The bonuses, terms, and odds you see on the operator's site are identical whether you arrive through us, through a Google ad, or by typing the URL directly. You are not paying our commission - the operator pays it from its own acquisition budget.
What affiliate compensation does NOT change
We are explicit about this because it matters most:
- Calculator results and the explanations in our guides. The maths is the same whatever operators we work with, and no operator can pay to change it.
- Reader complaints and regulatory actions can lead us to remove an operator from our lists, even when it is a paying partner. See our Corrections Policy for how we update content when facts change.
Editorial firewall
The team that negotiates affiliate deals is separate from the team that writes our guides and lists. Our editorial team is informed which operators we have agreements with, but is not given commission targets, exclusivity demands, or copy-approval rights from those operators. Operators do not see our content before publication.
How affiliate links are identified
Outbound links to commercial partners carry rel="sponsored nofollow" attributes in line with Google's webmaster guidelines for affiliate content. Bonus codes that route through our tracking are clearly visible on the page; brand mentions in editorial copy that do not link to a partner are unattributed and uncompensated.
Calculators and free tools
Our calculators (wagering requirement, surebet, Kelly criterion, expected value, and the rest) and free analytics tools are not affiliate products. We do not earn a commission when you use them, they require no signup, and they work the same regardless of whether you ever click an operator link from BetToolKit. They are funded by the affiliate revenue from the comparison side of the site.
Regional regulators and licensing
We do not verify operators' licences ourselves. Licences are not equal: national regulators such as MGA, UKGC, GGL, ANJ or the Brazilian SPA give players stronger protection than offshore licences such as Anjouan or Curaçao, so check which licence an operator holds, and confirm it on the regulator's register, before you deposit. Geo-restricted offers are flagged where we are aware of them; readers should always verify legality in their own jurisdiction before depositing.
Questions about this disclosure
If anything on this page is unclear, or you believe a specific listing has been influenced by commercial considerations beyond what this page describes, please contact us. We respond to substantive enquiries from readers, regulators, and journalists. See also our Editorial Policy and Corrections Policy.
Our team
Every guide and calculator page on BetToolKit names its author and a second team member who reviewed it, and shows when it was last updated.