Privacy Policy

Your privacy matters to us. This policy explains how we collect, use, and protect your information when you visit bettoolkit.com. We have written it in plain language so you can easily understand your rights and our practices.

Who We Are

BetToolKit (bettoolkit.com) provides free sports betting tools, calculators, and educational content designed to help users make more informed decisions. We offer analytical insights and mathematical tools for understanding odds, probabilities, and betting strategies.

We are not a bookmaker, gambling operator, or betting platform. We do not accept bets, handle money for gambling purposes, or provide gambling services. Our tools are purely informational and educational in nature.

Information We Collect

We collect only the information necessary to provide our services and improve your experience on our website. Here is what we gather:

Information You Provide

If you contact us through our contact form or email, we collect your email address and any information you choose to share in your message. We use this solely to respond to your enquiry.

Automatically Collected Information

When you visit our website, we automatically collect certain technical information:

  • IP address (anonymised where possible)
  • Browser type and version
  • Pages you visit and time spent on each page
  • Referring website (how you found us)

How We Use Your Information

We use the information we collect for the following purposes:

  • To provide and maintain our website and tools
  • To respond to your questions or feedback
  • To understand how visitors use our site so we can improve it
  • To detect and prevent technical issues or abuse
  • To comply with legal obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes. Your data is never used to build profiles for advertising or shared with advertisers.

Cookies and Tracking

Cookies are small text files stored on your device when you visit a website. We use cookies to improve your experience and understand how our site is used.

Essential Cookies

These are necessary for the website to function properly. They remember your language preference and ensure our tools work correctly.

Analytics Cookies

We use Google Analytics to understand visitor behaviour. This helps us identify which tools are most useful and where we can improve.

Preference Cookies

These remember your settings and preferences, such as your chosen language or calculator defaults, to provide a better experience.

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may affect your ability to use some features of our website.

Third-Party Services

We use a limited number of third-party services to operate our website:

  • Google Analytics for website usage statistics
  • Content delivery networks (CDNs) for faster page loading

These services may collect data according to their own privacy policies. We encourage you to review the privacy policies of Google and other services we use.

Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes described in this policy. Contact form submissions are retained for up to 12 months to handle follow-up questions. Analytics data is kept in aggregate form and does not identify individual users after the initial collection period.

Your Rights Under GDPR

If you are located in the European Economic Area, you have the following rights regarding your personal data:

  • Right of access: You can request a copy of the personal data we hold about you.
  • Right to rectification: You can ask us to correct any inaccurate information.
  • Right to erasure: You can request that we delete your personal data.
  • Right to restrict processing: You can ask us to limit how we use your data.
  • Right to data portability: You can request your data in a portable format.
  • Right to object: You can object to certain types of processing, including analytics.

To exercise any of these rights, please contact us using the details provided at the bottom of this page. We will respond to your request within 30 days.

Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption to secure data transmitted between your browser and our servers. While we strive to protect your data, no method of transmission over the internet is completely secure.

Children's Privacy

Our website and services are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under the age of 18. If you believe a child has provided us with personal data, please contact us immediately so we can remove it.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the date at the bottom of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions about this privacy policy, your personal data, or wish to exercise your rights, please get in touch:

Email: contact@bettoolkit.com

BetToolKit operates from within the European Union.

Last updated: January 2026